What is Search Engine Marketing, or SEO?

Search Engine Marketing (SEM), or Search Engine Optimization (SEO), is a complex, ever changing process.

Search engines constantly change their algorithms, shuffle their indexes, merge results and share content. The only consistent thing about marketing your website to the search engines is that there really is no consistency.

That’s why you need a search engine marketing professional who keeps two fingers on the pulse of the major search engines to provide the SEO service most suitable for your business. If Google hiccups, we know about it. If Yahoo! gets stubborn, we’ll coax those rankings back to the first page.

Search engine marketing is a long-term, high maintenance relationship, we know most business owners don't have time for this and this is the reason we provide SEO services.

So How Exactly Does SEO Work?

This is the million dollar question. And it is almost guaranteed that for every person you ask, the answer will be different. That’s because marketing to the search engines is like any creative endeavor: cooking, painting, carpentry, etc.

If you asked five people to bake a cake, you'd wind up with 5 completely different cakes. Ask ten people to craft you a chair and you’ll get ten distinct pieces each with its own style.

Because the search engines change their ranking algorithms (the equations they use to analyze a website’s reputation and rank ability) so often, and they each use such widely varying criteria, there are literally hundreds of ways SEO services promote your site to the first page of search results.

However, there are certain universal guidelines regarding what central principles and elements are vital to your search marketing strategy. There are also very clear rules against certain practices that attempt to cheat or trick the search engines.

Fundamental Principles for Organic Search Engine Optimization

1. Content

Content will always be your key ticket to top page rankings. Without it, any rankings achieved will be short-lived if there at all. For content to help with your ranking you need a lot of it and you also need to update it fairly often. Most importantly, your pages must target a specific keyword.

However, if your site possesses content that is auto-generated or is poorly written, i.e. a human visitor would not find it useful and informative, the search engines will figure it out and demote your site, possibly even blacklisting you and preventing you from showing up in their results at all (make sure the people providing your seo optimization services provide good original content).

With our SEO service we will work to develop keyword targeted content for your site that is well written. Your business will enjoy the added benefit of an ever-growing resource library of information that your site visitors will enjoy and which will also help with your sales conversions.

2. Links

More specifically, one-way links from high ranking sites in a field related to yours.

Page Rank, or PR, is a ranking system Google devised to show how much weight or authority a particular site has. No one really knows exactly how Google assigns Page Rank, but everyone does agree that incoming links to a website has a lot to do with its page rank, also how long it’s been around, and visitor activity on the site (yes Google even knows how long someone remains on your site after they click through from the search results!).

What this means is that you want as many "high page rank" sites linking back to your site as possible (without you linking back to them). This is because Google gives these sites a lot of respect and values their “recommendations” signaled by who they choose to link to.

This can be a bit complicated, think of it this way:

Google and the other major search engines analyze (or grade) your website the way scholars judge academic papers. The more sites that talk about you the better your site must be.

Our SEO services can include inbound links on your behalf, we concentrate on sites that will help promote the message you want to provide. We also make sure that we deep-link these links into your website, meaning that they link to various pages in your website, rather than just to your homepage (also a sign that you're highly authoritative).

3. Visitor Behavior

Google pays attention to everything; other Search Engines like Yahoo and MSN are far behind them. If a visitor clicks into your website and immediately clicks back out Google knows it. If many people do this on your site Google may drop your ranking for that keyword because they feel your site must not have the information that keyword requires. This is why site design, interesting content, and conversion are all important.

We offer Website Conversion Optimization in addition to top SEO services to help you address this particular issue.

4. Human Idiosyncrasies.

Google wants to know that a human is running your website. Running software that creates hundreds of pages will soon be caught and is definitely something you should stay away from for search marketing.

This won't just get you knocked off the top 10 rankings - Google and other search engines will ban your site from ever showing up in their results - even when someone searches your exact domain name. This is why it is important to always be truthful and ethical with your business. (Make sure your SEO service professional is truthful and ethical also.)

We hand craft every single page of information on your website and upload those pages consistently over several months.

 
Avoid illegal SEO practices at all costs!

Search engines while pretty vague about what will get you listed at the top search results are not vague about what will get your site banned. For instance, Google provides Webmaster Guidelines that detail what you are NOT supposed to do when promoting your website.

When you are looking for an SEO service professional, be aware of these illegal techniques and the different “pet names” given them by not so ethical companies. We’ve provided several of them here for your easy reference. You can also download these tips in an easy-to-read PDF format for future reference.

 Read About Illegal SEO Techniques and How to Avoid Them

  Download Illegal SEO Information.

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A common misspelling is search engine optimisation.