How to get an effective marketing system
Grow your business, get better conversions, and increased profits by letting us deploy a simple, effective, and affordable small business marketing system so you can focus on running your business
Step 1 - Strategy
With the right strategy, what to do is much more clear.
We will help you:
- Identify your ideal clients, and focus on getting more of them
- Create messaging that will communicate why you are different from your competitors
- Build an effective systematized customer journey to take people from cold prospect to hot buyer
- Map out your greatest growth opportunities
Step 2 - Foundation
There are a few marketing elements you must get right to achieve success
We will help you:
- Build a website that converts visitors to paying clients
- Map out a content plan to attract more of your ideal clients
- Get your website listed in Google when people are searching for your product or service
Step 3 - Get Sales
Once you have a solid strategy in place, it’s time to turn on your sales getting process
We will help you:
- Build marketing strategies that grow your business on autopilot
- Systematically turn clients into raving fans and referral sources
- Track what’s working and what isn’t so you can stop wasting money
Proven Marketing System
The lifeblood of every small business is leads. Well, it’s actually sales, but it all starts with leads. With everything available today to generate leads, you can throw a lot of money at tactics without knowing if they will actually work for you – online ads, social media, radio, and the next new shiny thing the internet comes up with.
It’s confusing and frustrating to say the least.
But I have good news. All you truly need is a proven marketing system.
7-Essential Elements To Grow Your Business
1
Create a core message and strategic differentiation
Finding a unique voice for your business will not only set you apart from your competitors, but it’ll also bring you clients who are ready, willing, and able to pay more for your products or services. It can take a little time to get this just right, but once you’ve nailed it, it’s one of the most powerful discoveries you’ll make.
To discover the best voice for your business, we will:
- Define who your ideal clients are, and what they like most about your business
- Discover the characteristics of your most profitable clients who refer you to friends and family
- Interview some of your current clients to discover what they really like about your business
- Scan yours and competitors reviews to find more clues about what customers truly think
- Create core messaging that focuses on the problems your ideal clients want solved
A real marketing plan will focus on “Strategy Over Tactics” – This step is incredibly crucial and that’s why we start every marketing plan with a Strategy First Plan.
This Strategy First Plan can also be a stand-alone document that will put you light years ahead of your competitors.
2
Build a client generating website
No matter whether you sell a product or a service, people are looking for it online. This is why you need a website that can be found when people search as well as have a core message that sets you apart from competitors and turns visitors into sales.
To do this effectively, there are elements that every small business should leverage:
- A site structure and flow that is engaging to your visitors
- Messaging that tells your ideal customers they are in the right place
- Unique content for your core webpages as well as an SEO plan
- Feature case studies, accomplishments, and testimonials to help build trust in your visitors
- Individual pages for each of your products and services
- Add video content to increase engagement as well as additional trust building
Recent Local Websites by Marketing Velocity
Don's Meat Shop
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Banana Tree Salon
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One Family Financial
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3
Leverage website SEO to help prospects find you
The #1 way local businesses get found today is through someone searching online for a type of business or a problem they are having. If your business doesn’t show up in the search rankings when people are searching, you’re missing sales. Many agencies make SEO sound complicated when it really isn’t, but it must be done strategically to work properly.
We will help you create a plan for SEO by:
- Create a website structure built for ease of use by visitors and to be found by the search engines
- Optimize all of your current webpages
- Optimize your Google My Business page to get people visiting and calling you
- Make sure that all of your information is correct and complete in important website directories
- Backlinking strategy to your website from related websites
4
Get your customers to share your business with reviews
79% of people report trusting online reviews as much as a referral from a trusted friend. Today, more and more people are turning to review sites like Google, Facebook, and Yelp to find businesses they can trust and feel comfortable doing business with.
We help you maximize reviews by:
- Optimizing your profiles on important review website
- Creating a review process to make it easy for customers to review you and share it publicly online
5
Use social media to attract prospects and build trust
Social media platforms are a great way to create attention to your business. The problem is, without a strategic plan of how you’ll use them, they can quickly become too time-consuming and a huge distraction from your business.
Millions of people visit social media sites every day, so they are powerful platforms, but they must be used strategically.
We help you maximize social media by:
- Making a plan of exactly which social media sites to focus on
- Creating a messaging plan
- Teach you the plan we use to get attention for brands using social media
- Teach you our social media syndication model to save time
6
Get ready-to-buy leads with online advertising
Online advertising offers the tremendous benefit of the great majority of people gathered in one space and you can place your ad in front of them. It’s also a place where many businesses find themselves spending way too much money to make sales profitably.
That’s why it’s imperative to work with a marketing professional who not only understands your marketing strategy but also capable of deploying effective online ad campaigns in accordance with it.
To help you get the most from online ads, we will:
- Develop a list of high intent purchase keywords for your campaigns
- Create targeted audiences based on your ideal customers
- Build sales oriented landing pages for increased conversions
- Create ad campaigns with a focus on making sales
7
Real-time reporting to track what’s working
Digital online marketing is the preferred method of marketing for many small businesses due to the ease of collecting and tracking data. Knowing nearly the exact return of any digital marketing campaign is within reach.
You can also flood yourself with a lot of useless data. The key is determining what metrics are useful and use only those to help inform and shape marketing decisions.
To help you get the most from online marketing, we will:
- Help you determine your (LTV) Customer Lifetime Value
- Target conversion goals with your marketing campaigns
- Create a reporting dashboard so the progress of your marketing can be monitored
- Install tracking to see where your best leads come from
Marketing Velocity
Chattanooga, TN
dhawke@marketing-velocity.com
